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TABLE OF CONTENTS16 sections

International Marketing Management

01International Marketing Management 02Foundations Of International Marketing 03International Marketing Environment 04Culture And International Consumer Behavior 05International Marketing Research And Intelligence 06Country Screening Segmentation And Market Selection 07Internationalization And Market Entry Strategy 08Global Competitive Strategy And Positioning 09International Product Service And Innovation Management 10Global Branding And Brand Portfolio Management 11International Pricing And Revenue Management 12International Channels Retailing And Supply Networks 13Integrated Global Marketing Communications 14Digital International Marketing Platforms And Ai 15Planning Organization Analytics And Performance Control 16Ethics Governance And The Future Of International Marketing

Chapter 8

International Product Service And Innovation Management

PREVIOUS SECTIONGlobal Competitive Strategy And Positioning UP NEXTGlobal Branding And Brand Portfolio Manageme...

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