Skip to content

ISBM. LibraryTHE DIGITAL READING SPACE

Home Explore books Programmes Saved books About us

Get in touch

Home Explore books Programmes Saved books About us Contact

Back to book/International Marketing Management

HTML READER

TABLE OF CONTENTS16 sections

International Marketing Management

01International Marketing Management 02Foundations Of International Marketing 03International Marketing Environment 04Culture And International Consumer Behavior 05International Marketing Research And Intelligence 06Country Screening Segmentation And Market Selection 07Internationalization And Market Entry Strategy 08Global Competitive Strategy And Positioning 09International Product Service And Innovation Management 10Global Branding And Brand Portfolio Management 11International Pricing And Revenue Management 12International Channels Retailing And Supply Networks 13Integrated Global Marketing Communications 14Digital International Marketing Platforms And Ai 15Planning Organization Analytics And Performance Control 16Ethics Governance And The Future Of International Marketing

Chapter 13

Digital International Marketing Platforms And Ai

PREVIOUS SECTIONIntegrated Global Marketing Communications UP NEXTPlanning Organization Analytics And Performa...

A thoughtful space to explore, discover, and grow. Inspiring every curious mind, one page at a time.

Open to curious minds everywhere

Discover

All books Browse categories Saved books

Library

My reading list Curated collections About the library Help & contact

Never stop
discovering.

Your next chapter is only a click away.

© 2026 ISBM Digital Library. All rights reserved.Made for readers, learners and lifelong thinkers.