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International Marketing Management

Bachelors Program in International Business

Explore International Marketing Management as part of Bachelors Program in International Business. Read the syllabus and available chapters online.

Academic programmeBachelors Program in International Business

LevelBachelor

Reading sections16

SourceLibrary syllabus and chapters

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International Marketing ManagementSyllabus

Foundations Of International MarketingChapter 1

International Marketing EnvironmentChapter 2

Culture And International Consumer BehaviorChapter 3

International Marketing Research And IntelligenceChapter 4

Country Screening Segmentation And Market SelectionChapter 5

Internationalization And Market Entry StrategyChapter 6

Global Competitive Strategy And PositioningChapter 7

International Product Service And Innovation ManagementChapter 8

Global Branding And Brand Portfolio ManagementChapter 9

International Pricing And Revenue ManagementChapter 10

International Channels Retailing And Supply NetworksChapter 11

Integrated Global Marketing CommunicationsChapter 12

Digital International Marketing Platforms And AiChapter 13

Planning Organization Analytics And Performance ControlChapter 14

Ethics Governance And The Future Of International MarketingChapter 15