Skip to content

ISBM. LibraryTHE DIGITAL READING SPACE

Home Explore books Programmes Saved books About us

Get in touch

Home Explore books Programmes Saved books About us Contact

Back to book/Digital & Entrepreneurial Marketing

HTML READER

TABLE OF CONTENTS16 sections

Digital & Entrepreneurial Marketing

01Digital & Entrepreneurial Marketing 02Foundations Of Entrepreneurial And Digital Marketing 03Market Intelligence And Customer Discovery 04Customer Behaviour Segmentation And Targeting 05Value Proposition Positioning And Brand Building 06Offer Design Pricing And Revenue Models 07Marketing Strategy And Go To Market Planning 08Digital Marketing Ecosystem And Martech 09Content Social Media And Community Marketing 10Search Paid Media And Digital Customer Acquisition 11Sales Funnels Omnichannel Experience And Conversion 12Growth Retention And Customer Lifetime Value 13Marketing Analytics And Evidence Based Decisions 14Ai Automation And Marketing Innovation 15Ethics Privacy And Marketing Governance 16Scaling Internationalisation And The Future Of Marketing

Chapter 4

Value Proposition Positioning And Brand Building

PREVIOUS SECTIONCustomer Behaviour Segmentation And Targetin... UP NEXTOffer Design Pricing And Revenue Models

A thoughtful space to explore, discover, and grow. Inspiring every curious mind, one page at a time.

Open to curious minds everywhere

Discover

All books Browse categories Saved books

Library

My reading list Curated collections About the library Help & contact

Never stop
discovering.

Your next chapter is only a click away.

© 2026 ISBM Digital Library. All rights reserved.Made for readers, learners and lifelong thinkers.