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DIGITAL E-BOOKPost Graduate Diploma
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Digital & Entrepreneurial Marketing
Post Graduate Program in Entrepreneurship
Explore Digital & Entrepreneurial Marketing as part of Post Graduate Program in Entrepreneurship. Read the syllabus and available chapters online.
Academic programmePost Graduate Program in Entrepreneurship
LevelPost Graduate Diploma
Reading sections16
SourceLibrary syllabus and chapters
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01
Digital & Entrepreneurial MarketingSyllabus
02Foundations Of Entrepreneurial And Digital MarketingChapter 1
03Market Intelligence And Customer DiscoveryChapter 2
04Customer Behaviour Segmentation And TargetingChapter 3
05Value Proposition Positioning And Brand BuildingChapter 4
06Offer Design Pricing And Revenue ModelsChapter 5
07Marketing Strategy And Go To Market PlanningChapter 6
08Digital Marketing Ecosystem And MartechChapter 7
09Content Social Media And Community MarketingChapter 8
10Search Paid Media And Digital Customer AcquisitionChapter 9
11Sales Funnels Omnichannel Experience And ConversionChapter 10
12Growth Retention And Customer Lifetime ValueChapter 11
13Marketing Analytics And Evidence Based DecisionsChapter 12
14Ai Automation And Marketing InnovationChapter 13
15Ethics Privacy And Marketing GovernanceChapter 14
16Scaling Internationalisation And The Future Of MarketingChapter 15
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