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TABLE OF CONTENTS16 sections

Digital & Entrepreneurial Marketing

01Digital & Entrepreneurial Marketing 02Foundations Of Entrepreneurial And Digital Marketing 03Market Intelligence And Customer Discovery 04Customer Behaviour Segmentation And Targeting 05Value Proposition Positioning And Brand Building 06Offer Design Pricing And Revenue Models 07Marketing Strategy And Go To Market Planning 08Digital Marketing Ecosystem And Martech 09Content Social Media And Community Marketing 10Search Paid Media And Digital Customer Acquisition 11Sales Funnels Omnichannel Experience And Conversion 12Growth Retention And Customer Lifetime Value 13Marketing Analytics And Evidence Based Decisions 14Ai Automation And Marketing Innovation 15Ethics Privacy And Marketing Governance 16Scaling Internationalisation And The Future Of Marketing

Chapter 12

Marketing Analytics And Evidence Based Decisions

PREVIOUS SECTIONGrowth Retention And Customer Lifetime Value UP NEXTAi Automation And Marketing Innovation

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