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Content Distribution & Promotion

Certificate in Content Marketing

Explore Content Distribution & Promotion as part of Certificate in Content Marketing. Read the syllabus and available chapters online.

Academic programmeCertificate in Content Marketing

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Content Distribution & PromotionSyllabus

Foundations Of Content Distribution And PromotionChapter 1

Audience Journey And Distribution ObjectivesChapter 2

Channel Strategy And The Peso ModelChapter 3

Content Planning Formats And Channel AdaptationChapter 4

Owned Media DistributionChapter 5

Organic Search And Platform DiscoveryChapter 6

Social Media And Community PromotionChapter 7

Earned Media Influencers And PartnershipsChapter 8

Paid Content PromotionChapter 9

Campaign Execution And Distribution OperationsChapter 10

Measurement Attribution And OptimizationChapter 11

Distribution Technology Automation And AiChapter 12

Ethics Governance Risk And Future PracticeChapter 13