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TABLE OF CONTENTS14 sections

Content Distribution & Promotion

01Content Distribution & Promotion 02Foundations Of Content Distribution And Promotion 03Audience Journey And Distribution Objectives 04Channel Strategy And The Peso Model 05Content Planning Formats And Channel Adaptation 06Owned Media Distribution 07Organic Search And Platform Discovery 08Social Media And Community Promotion 09Earned Media Influencers And Partnerships 10Paid Content Promotion 11Campaign Execution And Distribution Operations 12Measurement Attribution And Optimization 13Distribution Technology Automation And Ai 14Ethics Governance Risk And Future Practice

Chapter 3

Channel Strategy And The Peso Model

PREVIOUS SECTIONAudience Journey And Distribution Objectives UP NEXTContent Planning Formats And Channel Adaptat...

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