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Content Marketing Fundamentals

Certificate in Content Marketing

Explore Content Marketing Fundamentals as part of Certificate in Content Marketing. Read the syllabus and available chapters online.

Academic programmeCertificate in Content Marketing

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Content Marketing FundamentalsSyllabus

Foundations Of Content MarketingChapter 1

Audiences Markets And Customer InsightChapter 2

Content Strategy And Business AlignmentChapter 3

Customer Journeys Funnels And Content MappingChapter 4

Brand Positioning Voice And TrustChapter 5

Content Research Ideation And Editorial PlanningChapter 6

Content Creation Storytelling And CopywritingChapter 7

Content Formats And ProductionChapter 8

Search Social Email And Platform ContentChapter 9

Content Distribution Promotion And RepurposingChapter 10

Content Operations Workflow And GovernanceChapter 11

Measurement Analytics And OptimizationChapter 12

Content Technology Automation And AiChapter 13

Ethics Law And The Future Of Content MarketingChapter 14