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Content Analytics & Performance

Certificate in Content Marketing

Explore Content Analytics & Performance as part of Certificate in Content Marketing. Read the syllabus and available chapters online.

Academic programmeCertificate in Content Marketing

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Content Analytics & PerformanceSyllabus

Foundations Of Content AnalyticsChapter 1

Content Goals And Measurement FrameworksChapter 2

Measurement Planning And Kpi SelectionChapter 3

Data Collection Quality And TrackingChapter 4

Website And Search Content AnalyticsChapter 5

Social Email Video And Distribution AnalyticsChapter 6

Audience Engagement And Journey AnalysisChapter 7

Content Audits And Portfolio PerformanceChapter 8

Attribution And Business ImpactChapter 9

Testing And Performance OptimizationChapter 10

Dashboards Reporting And Insight CommunicationChapter 11

Analytics Technology And AiChapter 12

Ethics Privacy And Analytics GovernanceChapter 13

Digital Transformation And Future Content MeasurementChapter 14