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Brand Equity & Brand Valuation

Bachelors Program in Brand Management

Explore Brand Equity & Brand Valuation as part of Bachelors Program in Brand Management. Read the syllabus and available chapters online.

Academic programmeBachelors Program in Brand Management

LevelBachelor

Reading sections15

SourceLibrary syllabus and chapters

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Brand Equity & Brand ValuationSyllabus

Foundations Of Brand Equity And Brand ValueChapter 1

Sources And Dimensions Of Brand EquityChapter 2

Theories And Models Of Brand EquityChapter 3

Building And Sustaining Brand EquityChapter 4

Brand Portfolios Architecture And GrowthChapter 5

Brand Equity Research And MeasurementChapter 6

Customer Market And Digital Brand AnalyticsChapter 7

Foundations Of Brand ValuationChapter 8

Financial Brand Valuation MethodsChapter 9

Integrated Brand Strength And Valuation ModelsChapter 10

Accounting Legal And Professional StandardsChapter 11

Managerial And Transactional ApplicationsChapter 12

Brand Governance Ethics And RiskChapter 13

Ai Digital Transformation And The Future Of Brand ValueChapter 14