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TABLE OF CONTENTS15 sections

Brand Equity & Brand Valuation

01Brand Equity & Brand Valuation 02Foundations Of Brand Equity And Brand Value 03Sources And Dimensions Of Brand Equity 04Theories And Models Of Brand Equity 05Building And Sustaining Brand Equity 06Brand Portfolios Architecture And Growth 07Brand Equity Research And Measurement 08Customer Market And Digital Brand Analytics 09Foundations Of Brand Valuation 10Financial Brand Valuation Methods 11Integrated Brand Strength And Valuation Models 12Accounting Legal And Professional Standards 13Managerial And Transactional Applications 14Brand Governance Ethics And Risk 15Ai Digital Transformation And The Future Of Brand Value

Chapter 4

Building And Sustaining Brand Equity

PREVIOUS SECTIONTheories And Models Of Brand Equity UP NEXTBrand Portfolios Architecture And Growth

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