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TABLE OF CONTENTS15 sections

Advertising, Sales Promotion & Public Relations

01Advertising, Sales Promotion & Public Relations 02Foundations Of Promotional Communication 03Integrated Marketing Communications 04Consumer Audience And Stakeholder Insight 05Communication Objectives Strategy And Planning 06Advertising Creative Strategy And Execution 07Media Planning And Buying 08Sales Promotion Strategy And Practice 09Public Relations Principles And Stakeholder Relations 10Pr Campaigns Publicity And Crisis Communication 11Digital Social And Mobile Communication 12Campaign Research Measurement And Analytics 13Campaign Management Budgeting And Governance 14Law Ethics And Responsible Communication 15Ai Automation And The Future Of Promotion

Chapter 6

Media Planning And Buying

PREVIOUS SECTIONAdvertising Creative Strategy And Execution UP NEXTSales Promotion Strategy And Practice

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