Skip to content

ISBM. LibraryTHE DIGITAL READING SPACE

Home Explore books Programmes Saved books About us

Get in touch

Home Explore books Programmes Saved books About us Contact

Back to book/Advertising, Sales Promotion & Public Re...

HTML READER

TABLE OF CONTENTS15 sections

Advertising, Sales Promotion & Public Relations

01Advertising, Sales Promotion & Public Relations 02Foundations Of Promotional Communication 03Integrated Marketing Communications 04Consumer Audience And Stakeholder Insight 05Communication Objectives Strategy And Planning 06Advertising Creative Strategy And Execution 07Media Planning And Buying 08Sales Promotion Strategy And Practice 09Public Relations Principles And Stakeholder Relations 10Pr Campaigns Publicity And Crisis Communication 11Digital Social And Mobile Communication 12Campaign Research Measurement And Analytics 13Campaign Management Budgeting And Governance 14Law Ethics And Responsible Communication 15Ai Automation And The Future Of Promotion

Chapter 4

Communication Objectives Strategy And Planning

PREVIOUS SECTIONConsumer Audience And Stakeholder Insight UP NEXTAdvertising Creative Strategy And Execution

A thoughtful space to explore, discover, and grow. Inspiring every curious mind, one page at a time.

Open to curious minds everywhere

Discover

All books Browse categories Saved books

Library

My reading list Curated collections About the library Help & contact

Never stop
discovering.

Your next chapter is only a click away.

© 2026 ISBM Digital Library. All rights reserved.Made for readers, learners and lifelong thinkers.