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Advertising, Sales Promotion & Public Relations
Diploma in Marketing and Communication
Explore Advertising, Sales Promotion & Public Relations as part of Diploma in Marketing and Communication. Read the syllabus and available chapters online.
Academic programmeDiploma in Marketing and Communication
LevelDiploma
Reading sections15
SourceLibrary syllabus and chapters
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01
Advertising, Sales Promotion & Public RelationsSyllabus
02Foundations Of Promotional CommunicationChapter 1
03Integrated Marketing CommunicationsChapter 2
04Consumer Audience And Stakeholder InsightChapter 3
05Communication Objectives Strategy And PlanningChapter 4
06Advertising Creative Strategy And ExecutionChapter 5
07Media Planning And BuyingChapter 6
08Sales Promotion Strategy And PracticeChapter 7
09Public Relations Principles And Stakeholder RelationsChapter 8
10Pr Campaigns Publicity And Crisis CommunicationChapter 9
11Digital Social And Mobile CommunicationChapter 10
12Campaign Research Measurement And AnalyticsChapter 11
13Campaign Management Budgeting And GovernanceChapter 12
14Law Ethics And Responsible CommunicationChapter 13
15Ai Automation And The Future Of PromotionChapter 14
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