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Brand Management & Marketing Strategy

Diploma in Marketing and Communication

Explore Brand Management & Marketing Strategy as part of Diploma in Marketing and Communication. Read the syllabus and available chapters online.

Academic programmeDiploma in Marketing and Communication

LevelDiploma

Reading sections15

SourceLibrary syllabus and chapters

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Brand Management & Marketing StrategySyllabus

Foundations Of Brands And Marketing StrategyChapter 1

Customer Market And Cultural InsightChapter 2

Situation Analysis And Strategic DiagnosisChapter 3

Segmentation Targeting And PositioningChapter 4

Brand Identity Meaning And Design SystemsChapter 5

Brand Equity And Customer Based BrandingChapter 6

Brand Architecture Portfolios And GrowthChapter 7

Marketing Mix And Route To Market StrategyChapter 8

Integrated Marketing CommunicationsChapter 9

Digital Branding Content And CommunitiesChapter 10

Customer Experience Relationships And LoyaltyChapter 11

Brand Analytics Measurement And Decision MakingChapter 12

Strategy Implementation And Brand GovernanceChapter 13

Responsible Global And Future Brand ManagementChapter 14