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Advertising & Sales Promotion

Post Graduate Program in Marketing and Sales

Explore Advertising & Sales Promotion as part of Post Graduate Program in Marketing and Sales. Read the syllabus and available chapters online.

Academic programmePost Graduate Program in Marketing and Sales

LevelPost Graduate Diploma

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Advertising & Sales PromotionSyllabus

Foundations Of Advertising And Sales PromotionChapter 1

Integrated Marketing Communications And Brand StrategyChapter 2

Consumer Behaviour And Persuasion TheoryChapter 3

Situation Analysis Segmentation And Communication ObjectivesChapter 4

Advertising And Promotion PlanningChapter 5

Budgeting Resource Allocation And Agency ManagementChapter 6

Creative Strategy And Advertising ExecutionChapter 7

Media Strategy And Traditional Media PlanningChapter 8

Digital Social And Performance AdvertisingChapter 9

Consumer Sales Promotion DesignChapter 10

Trade Retail And Shopper PromotionChapter 11

Campaign Measurement Experimentation And Marketing AnalyticsChapter 12

Advertising Technology Data And Artificial IntelligenceChapter 13

Ethics Law Governance And Responsible CommunicationChapter 14

Campaign Integration Leadership And Future DirectionsChapter 15