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Advertising Fundamentals

Bachelors Program in Mass Media Management

Explore Advertising Fundamentals as part of Bachelors Program in Mass Media Management. Read the syllabus and available chapters online.

CategoryMarketing & Branding

Academic programmeBachelors Program in Mass Media Management

LevelBachelor

Reading sections16

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Advertising FundamentalsSyllabus

Advertising Foundations And EvolutionChapter 1

Advertising Industry And Integrated Marketing CommunicationsChapter 2

Consumer Behaviour And Communication TheoryChapter 3

Market Research Segmentation And Audience InsightChapter 4

Advertising Objectives Positioning And StrategyChapter 5

Creative Strategy And Big Idea DevelopmentChapter 6

Copywriting Visual Design And Advertising ProductionChapter 7

Media Planning And Traditional MediaChapter 8

Digital Search Social And Mobile AdvertisingChapter 9

Programmatic Advertising Ad Technology And AiChapter 10

Advertising Budgets Buying And Managerial DecisionsChapter 11

Campaign Measurement Testing And AnalyticsChapter 12

Campaign Planning Execution And Account ManagementChapter 13

Advertising Ethics Law And GovernanceChapter 14

Emerging Trends And The Future Of AdvertisingChapter 15