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TABLE OF CONTENTS15 sections

Strategic Media Management

01Strategic Media Management 02Foundations Of Strategic Media Management 03Management And Strategy Theories In Media 04Media Industries Economics And Market Structure 05Strategic Environment And Competitive Analysis 06Audiences Consumers And Media Use 07Strategic Positioning And Business Models 08Content Strategy Portfolios And Intellectual Property 09Organizational Design Leadership And Creative Talent 10Financial And Commercial Management 11Distribution Marketing And Audience Development 12Media Operations And Digital Transformation 13Media Analytics Performance And Ai 14Ethics Regulation Governance And Risk 15Strategy Execution Innovation And The Future Of Media

Chapter 10

Distribution Marketing And Audience Development

PREVIOUS SECTIONFinancial And Commercial Management UP NEXTMedia Operations And Digital Transformation

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