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Strategic Media Management

Bachelors Program in Mass Media Management

Explore Strategic Media Management as part of Bachelors Program in Mass Media Management. Read the syllabus and available chapters online.

Academic programmeBachelors Program in Mass Media Management

LevelBachelor

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Strategic Media ManagementSyllabus

Foundations Of Strategic Media ManagementChapter 1

Management And Strategy Theories In MediaChapter 2

Media Industries Economics And Market StructureChapter 3

Strategic Environment And Competitive AnalysisChapter 4

Audiences Consumers And Media UseChapter 5

Strategic Positioning And Business ModelsChapter 6

Content Strategy Portfolios And Intellectual PropertyChapter 7

Organizational Design Leadership And Creative TalentChapter 8

Financial And Commercial ManagementChapter 9

Distribution Marketing And Audience DevelopmentChapter 10

Media Operations And Digital TransformationChapter 11

Media Analytics Performance And AiChapter 12

Ethics Regulation Governance And RiskChapter 13

Strategy Execution Innovation And The Future Of MediaChapter 14