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Strategic Marketing Management

Bachelors Program in Marketing Management

Explore Strategic Marketing Management as part of Bachelors Program in Marketing Management. Read the syllabus and available chapters online.

Academic programmeBachelors Program in Marketing Management

LevelBachelor

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SourceLibrary syllabus and chapters

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Strategic Marketing ManagementSyllabus

Foundations Of Strategic Marketing ManagementChapter 1

Strategic Marketing Planning And Decision ArchitectureChapter 2

Environmental Analysis And Market IntelligenceChapter 3

Customer Insights Buyer Behavior And Marketing ResearchChapter 4

Segmentation Targeting And PositioningChapter 5

Value Propositions And Competitive Marketing StrategyChapter 6

Growth Portfolio Innovation And International StrategyChapter 7

Product Service And Brand StrategyChapter 8

Strategic Pricing And Revenue ManagementChapter 9

Channels Sales Retail And Market EcosystemsChapter 10

Integrated Marketing Communications And Customer EngagementChapter 11

Marketing Analytics Metrics And Financial AccountabilityChapter 12

Strategy Implementation Organization And ChangeChapter 13

Ethics Governance Sustainability And RegulationChapter 14

Digital Transformation Ai And The Future Of MarketingChapter 15