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TABLE OF CONTENTS16 sections

Social Media & Influencer Marketing

01Social Media & Influencer Marketing 02Foundations Of Social Media And Influencer Marketing 03Communication Media And Consumer Behaviour Theories 04Social Media Ecosystems And Platform Dynamics 05Audience Research Social Listening And Insight Development 06Social Media Strategy And Planning Frameworks 07Content Strategy Storytelling And Creative Production 08Community Management And Digital Engagement 09Influencer And Creator Ecosystem 10Influencer Campaign Design And Relationship Management 11Paid Social Media Social Commerce And Monetisation 12Campaign Execution And Integrated Marketing Communication 13Measurement Analytics And Marketing Decision Making 14Marketing Technology Automation And Artificial Intelligence 15Ethics Law Governance And Reputation Management 16Digital Transformation And The Future Of Social Influence

Chapter 12

Measurement Analytics And Marketing Decision Making

PREVIOUS SECTIONCampaign Execution And Integrated Marketing... UP NEXTMarketing Technology Automation And Artifici...

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