HomeLibrarySocial Media & Influencer Marketing

Cover of Social Media & Influencer Marketing

Accessible digital edition

DIGITAL E-BOOKBachelor

EXPLORE THIS TITLE

Social Media & Influencer Marketing

Bachelors Program in Mass Media Management

Explore Social Media & Influencer Marketing as part of Bachelors Program in Mass Media Management. Read the syllabus and available chapters online.

Academic programmeBachelors Program in Mass Media Management

LevelBachelor

Reading sections16

SourceLibrary syllabus and chapters

No account needed • Read on any device

INSIDE THE BOOK

Explore the chapters.

Jump into any section and continue reading at your own pace.

Social Media & Influencer MarketingSyllabus

Foundations Of Social Media And Influencer MarketingChapter 1

Communication Media And Consumer Behaviour TheoriesChapter 2

Social Media Ecosystems And Platform DynamicsChapter 3

Audience Research Social Listening And Insight DevelopmentChapter 4

Social Media Strategy And Planning FrameworksChapter 5

Content Strategy Storytelling And Creative ProductionChapter 6

Community Management And Digital EngagementChapter 7

Influencer And Creator EcosystemChapter 8

Influencer Campaign Design And Relationship ManagementChapter 9

Paid Social Media Social Commerce And MonetisationChapter 10

Campaign Execution And Integrated Marketing CommunicationChapter 11

Measurement Analytics And Marketing Decision MakingChapter 12

Marketing Technology Automation And Artificial IntelligenceChapter 13

Ethics Law Governance And Reputation ManagementChapter 14

Digital Transformation And The Future Of Social InfluenceChapter 15