HomeLibraryRetail & E-Commerce Management

Cover of Retail & E-Commerce Management

Accessible digital edition

DIGITAL E-BOOKBachelor

EXPLORE THIS TITLE

Retail & E-Commerce Management

Bachelors Program in Brand Management

Explore Retail & E-Commerce Management as part of Bachelors Program in Brand Management. Read the syllabus and available chapters online.

Academic programmeBachelors Program in Brand Management

LevelBachelor

Reading sections15

SourceLibrary syllabus and chapters

No account needed • Read on any device

INSIDE THE BOOK

Explore the chapters.

Jump into any section and continue reading at your own pace.

Retail & E-Commerce ManagementSyllabus

Retail And E Commerce FoundationsChapter 1

Retail Environment Formats And Industry StructureChapter 2

Customer And Shopper BehaviorChapter 3

Retail Strategy And Business ModelsChapter 4

Retail Branding And Customer ExperienceChapter 5

Merchandise And Category ManagementChapter 6

Sourcing Inventory And Omnichannel FulfillmentChapter 7

Retail Pricing Promotion And Revenue ManagementChapter 8

Store Website App And Marketplace ManagementChapter 9

Omnichannel Marketing Crm And LoyaltyChapter 10

Retail Operations And Service ManagementChapter 11

Retail Analytics And Managerial Decision MakingChapter 12

Retail Technology Digital Transformation And AiChapter 13

Ethics Governance Risk And The Future Of RetailChapter 14