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TABLE OF CONTENTS15 sections

Public Relations Management

01Public Relations Management 02Foundations And Evolution Of Public Relations 03Public Relations Theories And Communication Models 04Ethics Law Governance And Professional Standards 05Stakeholders Publics And Organisational Reputation 06Public Relations Research And Environmental Intelligence 07Strategic Public Relations Planning And Decision Making 08Message Strategy Storytelling And Content Development 09Media Relations And News Management 10Digital Social Media And Ai Enabled Public Relations 11Issues Risk And Crisis Communication 12Internal Communication And Change Management 13Public Affairs Advocacy And Social Responsibility 14Campaign Event And Partnership Management 15Measurement Analytics And Future Pr Management

Chapter 12

Public Affairs Advocacy And Social Responsibility

PREVIOUS SECTIONInternal Communication And Change Management UP NEXTCampaign Event And Partnership Management

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