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Public Relations Management

Advance Diploma in Media Management

Explore Public Relations Management as part of Advance Diploma in Media Management. Read the syllabus and available chapters online.

Academic programmeAdvance Diploma in Media Management

LevelAdvance Diploma

Reading sections15

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Public Relations ManagementSyllabus

Foundations And Evolution Of Public RelationsChapter 1

Public Relations Theories And Communication ModelsChapter 2

Ethics Law Governance And Professional StandardsChapter 3

Stakeholders Publics And Organisational ReputationChapter 4

Public Relations Research And Environmental IntelligenceChapter 5

Strategic Public Relations Planning And Decision MakingChapter 6

Message Strategy Storytelling And Content DevelopmentChapter 7

Media Relations And News ManagementChapter 8

Digital Social Media And Ai Enabled Public RelationsChapter 9

Issues Risk And Crisis CommunicationChapter 10

Internal Communication And Change ManagementChapter 11

Public Affairs Advocacy And Social ResponsibilityChapter 12

Campaign Event And Partnership ManagementChapter 13

Measurement Analytics And Future Pr ManagementChapter 14