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Advertising & Media Planning

Advance Diploma in Media Management

Explore Advertising & Media Planning as part of Advance Diploma in Media Management. Read the syllabus and available chapters online.

Academic programmeAdvance Diploma in Media Management

LevelAdvance Diploma

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Advertising & Media PlanningSyllabus

Foundations Of Advertising And Media PlanningChapter 1

Advertising Industry Structure And ManagementChapter 2

Consumer Behaviour Audiences And PersuasionChapter 3

Marketing Brand And Communication StrategyChapter 4

Creative Strategy And Advertising DevelopmentChapter 5

Media Landscape And Channel CharacteristicsChapter 6

Media Research Audience Measurement And InsightChapter 7

The Media Planning ProcessChapter 8

Digital Social Search And Content Media PlanningChapter 9

Media Buying Programmatic Advertising And Ad TechnologyChapter 10

Budgeting Scheduling And Resource AllocationChapter 11

Campaign Execution Analytics And OptimizationChapter 12

Ethics Law Privacy And Advertising GovernanceChapter 13

Ai Digital Transformation And The Future Of MediaChapter 14