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TABLE OF CONTENTS16 sections

Public Relations & Corporate Communication

01Public Relations & Corporate Communication 02Foundations Of Public Relations And Corporate Communication 03Communication Public Relations And Stakeholder Theories 04Publics Stakeholders And The Communication Environment 05Public Relations Research And Insight Development 06Strategic Communication Planning And Decision Making 07Message Strategy Writing And Corporate Storytelling 08Media Relations And Communication Channels 09Internal Communication And Employee Engagement 10Corporate Identity Image Brand And Reputation 11Digital Public Relations Social Media And Ai 12Issues Risk And Crisis Communication 13Corporate Responsibility Esg And Public Affairs 14Campaign Implementation And Professional Practice 15Measurement Evaluation And Communication Analytics 16Ethics Law Governance And The Future Of The Profession

Chapter 5

Strategic Communication Planning And Decision Making

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