Accessible digital edition
DIGITAL E-BOOKBachelor
EXPLORE THIS TITLE
Public Relations & Corporate Communication
Bachelors Program in Mass Media Management
Explore Public Relations & Corporate Communication as part of Bachelors Program in Mass Media Management. Read the syllabus and available chapters online.
Academic programmeBachelors Program in Mass Media Management
LevelBachelor
Reading sections16
SourceLibrary syllabus and chapters
No account needed • Read on any device
INSIDE THE BOOK
Explore the chapters.
Jump into any section and continue reading at your own pace.
01
Public Relations & Corporate CommunicationSyllabus
02Foundations Of Public Relations And Corporate CommunicationChapter 1
03Communication Public Relations And Stakeholder TheoriesChapter 2
04Publics Stakeholders And The Communication EnvironmentChapter 3
05Public Relations Research And Insight DevelopmentChapter 4
06Strategic Communication Planning And Decision MakingChapter 5
07Message Strategy Writing And Corporate StorytellingChapter 6
08Media Relations And Communication ChannelsChapter 7
09Internal Communication And Employee EngagementChapter 8
10Corporate Identity Image Brand And ReputationChapter 9
11Digital Public Relations Social Media And AiChapter 10
12Issues Risk And Crisis CommunicationChapter 11
13Corporate Responsibility Esg And Public AffairsChapter 12
14Campaign Implementation And Professional PracticeChapter 13
15Measurement Evaluation And Communication AnalyticsChapter 14
16Ethics Law Governance And The Future Of The ProfessionChapter 15
KEEP THE CURIOSITY GOING