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Product & Pricing Management

Bachelors Program in Brand Management

Explore Product & Pricing Management as part of Bachelors Program in Brand Management. Read the syllabus and available chapters online.

Academic programmeBachelors Program in Brand Management

LevelBachelor

Reading sections16

SourceLibrary syllabus and chapters

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Product & Pricing ManagementSyllabus

Foundations Of Product And Pricing ManagementChapter 1

Customer Needs Value And Market InsightChapter 2

Product Strategy And Value Proposition DesignChapter 3

Product Architecture And Portfolio ManagementChapter 4

New Product Development And InnovationChapter 5

Product Design Quality Packaging And Brand ExperienceChapter 6

Product Life Cycle And Performance ManagementChapter 7

Commercialization And Go To Market ManagementChapter 8

Pricing Foundations And Economic PrinciplesChapter 9

Pricing Objectives Methods And StrategyChapter 10

Value Based Pricing And Willingness To Pay ResearchChapter 11

Price Architecture And Revenue ModelsChapter 12

Tactical Pricing Promotions And Channel ManagementChapter 13

Pricing Analytics Revenue Management And AiChapter 14

Governance Ethics And The Future Of Product And PricingChapter 15