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TABLE OF CONTENTS15 sections

Product & Portfolio Management

01Product & Portfolio Management 02Foundations Of Product And Portfolio Management 03Customer Market And Competitive Insight 04Product Strategy And Value Proposition Design 05Productbrand Architecture And Line Strategy 06Product Lifecycle And Strategic Renewal 07Innovation And New Product Development 08Portfolio Strategy And Analytical Frameworks 09Portfolio Optimization And Resource Allocation 10Product Economics Pricing And Profitability 11Demand Performance And Decision Analytics 12Product Roadmaps Operations And Governance 13Digital Products Platforms And Ai 14Go To Market And Global Portfolio Execution 15Responsible Portfolio Leadership And Future Directions

Chapter 4

Productbrand Architecture And Line Strategy

PREVIOUS SECTIONProduct Strategy And Value Proposition Desig... UP NEXTProduct Lifecycle And Strategic Renewal

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