HomeLibraryProduct & Portfolio Management

Cover of Product & Portfolio Management

Accessible digital edition

DIGITAL E-BOOKGraduate

EXPLORE THIS TITLE

Product & Portfolio Management

Graduate Program in Brand Management

Explore Product & Portfolio Management as part of Graduate Program in Brand Management. Read the syllabus and available chapters online.

Academic programmeGraduate Program in Brand Management

LevelGraduate

Reading sections15

SourceLibrary syllabus and chapters

No account needed • Read on any device

INSIDE THE BOOK

Explore the chapters.

Jump into any section and continue reading at your own pace.

Product & Portfolio ManagementSyllabus

Foundations Of Product And Portfolio ManagementChapter 1

Customer Market And Competitive InsightChapter 2

Product Strategy And Value Proposition DesignChapter 3

Productbrand Architecture And Line StrategyChapter 4

Product Lifecycle And Strategic RenewalChapter 5

Innovation And New Product DevelopmentChapter 6

Portfolio Strategy And Analytical FrameworksChapter 7

Portfolio Optimization And Resource AllocationChapter 8

Product Economics Pricing And ProfitabilityChapter 9

Demand Performance And Decision AnalyticsChapter 10

Product Roadmaps Operations And GovernanceChapter 11

Digital Products Platforms And AiChapter 12

Go To Market And Global Portfolio ExecutionChapter 13

Responsible Portfolio Leadership And Future DirectionsChapter 14