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Consumer Behavior & Psychology

Post Graduate Program in Brand Management

Explore Consumer Behavior & Psychology as part of Post Graduate Program in Brand Management. Read the syllabus and available chapters online.

Academic programmePost Graduate Program in Brand Management

LevelPost Graduate

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Consumer Behavior & PsychologySyllabus

Foundations Of Consumer BehaviorChapter 1

Consumer Research And Insight DevelopmentChapter 2

Perception Attention Learning And MemoryChapter 3

Motivation Involvement Personality And The SelfChapter 4

Emotions Attitudes And PersuasionChapter 5

Consumer Decision Processes And Behavioral EconomicsChapter 6

Social Family And Marketplace InfluenceChapter 7

Culture Subcultures And Global Consumer BehaviorChapter 8

Segmentation Consumer Profiles And Brand PositioningChapter 9

Customer Journeys Experience And Post Purchase BehaviorChapter 10

Digital Social And Omnichannel Consumer BehaviorChapter 11

Consumer Analytics Experimentation And AiChapter 12

Behavioral Applications In Brand And Marketing DecisionsChapter 13

Ethics Privacy Sustainability And Consumer GovernanceChapter 14

Emerging Consumer FuturesChapter 15