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TABLE OF CONTENTS16 sections

Print Media & Publishing Management

01Print Media & Publishing Management 02Foundations Of Print Media And Publishing 03Publishing Industry Structure And Media Economics 04Audience Market And Product Portfolio Management 05Editorial Acquisition And Content Management 06Publication Design Prepress And Workflow Management 07Printing Technology Procurement And Quality Control 08Supply Chain Distribution And Circulation Management 09Publishing Revenue And Commercial Management 10Marketing Branding And Audience Development 11Organisation People And Project Management 12Financial Planning Pricing And Performance Control 13Digital Publishing And Omnichannel Transformation 14Publishing Analytics Automation And Artificial Intelligence 15Media Law Ethics And Publishing Governance 16Strategy Sustainability And The Future Of Publishing

Chapter 9

Marketing Branding And Audience Development

PREVIOUS SECTIONPublishing Revenue And Commercial Management UP NEXTOrganisation People And Project Management

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