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Print Media & Publishing Management

Bachelors Program in Mass Media Management

Explore Print Media & Publishing Management as part of Bachelors Program in Mass Media Management. Read the syllabus and available chapters online.

Academic programmeBachelors Program in Mass Media Management

LevelBachelor

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Print Media & Publishing ManagementSyllabus

Foundations Of Print Media And PublishingChapter 1

Publishing Industry Structure And Media EconomicsChapter 2

Audience Market And Product Portfolio ManagementChapter 3

Editorial Acquisition And Content ManagementChapter 4

Publication Design Prepress And Workflow ManagementChapter 5

Printing Technology Procurement And Quality ControlChapter 6

Supply Chain Distribution And Circulation ManagementChapter 7

Publishing Revenue And Commercial ManagementChapter 8

Marketing Branding And Audience DevelopmentChapter 9

Organisation People And Project ManagementChapter 10

Financial Planning Pricing And Performance ControlChapter 11

Digital Publishing And Omnichannel TransformationChapter 12

Publishing Analytics Automation And Artificial IntelligenceChapter 13

Media Law Ethics And Publishing GovernanceChapter 14

Strategy Sustainability And The Future Of PublishingChapter 15