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TABLE OF CONTENTS15 sections

Media Management

01Media Management 02Foundations Of Media Management 03Media Industries Institutions And Ecosystems 04Media Economics And Industry Structure 05Organization Leadership And Talent Management 06Strategy And Media Business Models 07Audience Consumer And Market Research 08Content Product And Intellectual Property Management 09Media Marketing Distribution And Revenue Management 10Media Operations And Project Management 11Financial Management For Media Organizations 12Media Metrics Analytics And Decision Making 13Digital Transformation Platforms And Artificial Intelligence 14Media Law Ethics Governance And Social Responsibility 15Innovation Entrepreneurship And The Future Of Media

Chapter 8

Media Marketing Distribution And Revenue Management

PREVIOUS SECTIONContent Product And Intellectual Property Ma... UP NEXTMedia Operations And Project Management

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