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Media Management

Bachelors Program in Mass Media Management

Explore Media Management as part of Bachelors Program in Mass Media Management. Read the syllabus and available chapters online.

Academic programmeBachelors Program in Mass Media Management

LevelBachelor

Reading sections15

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Media ManagementSyllabus

Foundations Of Media ManagementChapter 1

Media Industries Institutions And EcosystemsChapter 2

Media Economics And Industry StructureChapter 3

Organization Leadership And Talent ManagementChapter 4

Strategy And Media Business ModelsChapter 5

Audience Consumer And Market ResearchChapter 6

Content Product And Intellectual Property ManagementChapter 7

Media Marketing Distribution And Revenue ManagementChapter 8

Media Operations And Project ManagementChapter 9

Financial Management For Media OrganizationsChapter 10

Media Metrics Analytics And Decision MakingChapter 11

Digital Transformation Platforms And Artificial IntelligenceChapter 12

Media Law Ethics Governance And Social ResponsibilityChapter 13

Innovation Entrepreneurship And The Future Of MediaChapter 14