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Marketing & Brand Analytics

Bachelors Program in Brand Management

Explore Marketing & Brand Analytics as part of Bachelors Program in Brand Management. Read the syllabus and available chapters online.

Academic programmeBachelors Program in Brand Management

LevelBachelor

Reading sections15

SourceLibrary syllabus and chapters

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Marketing & Brand AnalyticsSyllabus

Foundations Of Marketing And Brand AnalyticsChapter 1

Measurement Metrics And Kpi ArchitectureChapter 2

Data Sources Quality And ManagementChapter 3

Marketing Research And Consumer InsightChapter 4

Analytical Foundations And ToolsChapter 5

Segmentation Targeting And Customer ProfilingChapter 6

Customer Journey Funnel And Experience AnalyticsChapter 7

Customer Economics And Relationship AnalyticsChapter 8

Brand Equity Positioning And Portfolio AnalyticsChapter 9

Product Pricing And Innovation AnalyticsChapter 10

Communications Media And Digital AnalyticsChapter 11

Attribution Experimentation And Marketing EffectivenessChapter 12

Forecasting Predictive Analytics And AiChapter 13

Insight Communication Governance And The Future Of AnalyticsChapter 14