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Luxury & Lifestyle Brand Management

Bachelors Program in Brand Management

Explore Luxury & Lifestyle Brand Management as part of Bachelors Program in Brand Management. Read the syllabus and available chapters online.

Academic programmeBachelors Program in Brand Management

LevelBachelor

Reading sections16

SourceLibrary syllabus and chapters

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Luxury & Lifestyle Brand ManagementSyllabus

Foundations Of Luxury And Lifestyle BrandingChapter 1

Luxury Consumers Culture And ConsumptionChapter 2

Brand Identity Meaning And EquityChapter 3

Positioning Architecture And Growth StrategyChapter 4

Product Service And Innovation ManagementChapter 5

Luxury Pricing And Commercial EconomicsChapter 6

Distribution Retail And Omnichannel ManagementChapter 7

Communication Storytelling And InfluenceChapter 8

Customer Experience Services And Relationship ManagementChapter 9

Global Markets And Cross Cultural ManagementChapter 10

Operations Craftsmanship And Supply NetworksChapter 11

Digital Transformation Technology And AiChapter 12

Brand Analytics Valuation And Decision MakingChapter 13

Sustainability Ethics Law And GovernanceChapter 14

Contemporary Strategy And Future Of LuxuryChapter 15