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TABLE OF CONTENTS16 sections

Introduction to Public Relations

01Introduction to Public Relations 02Foundations And Evolution Of Public Relations 03Public Relations Theories And Models 04Publics Stakeholders And Communication Contexts 05Ethics Law And Professional Governance 06Research Insights And Situation Analysis 07Strategic Public Relations Planning 08Messages Persuasion And Pr Content 09Media Relations And News Management 10Digital Social And Community Relations 11Internal Communication And Organizational Change 12Corporate Identity Reputation And Responsible Communication 13Public Affairs And Specialized Pr Practice 14Issues Risk And Crisis Communication 15Measurement Evaluation And Pr Analytics 16Pr Management Ai And The Future Of Practice

Chapter 14

Measurement Evaluation And Pr Analytics

PREVIOUS SECTIONIssues Risk And Crisis Communication UP NEXTPr Management Ai And The Future Of Practice

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