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Introduction to Public Relations

Bachelors Program in Mass Media Management

Explore Introduction to Public Relations as part of Bachelors Program in Mass Media Management. Read the syllabus and available chapters online.

Academic programmeBachelors Program in Mass Media Management

LevelBachelor

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Introduction to Public RelationsSyllabus

Foundations And Evolution Of Public RelationsChapter 1

Public Relations Theories And ModelsChapter 2

Publics Stakeholders And Communication ContextsChapter 3

Ethics Law And Professional GovernanceChapter 4

Research Insights And Situation AnalysisChapter 5

Strategic Public Relations PlanningChapter 6

Messages Persuasion And Pr ContentChapter 7

Media Relations And News ManagementChapter 8

Digital Social And Community RelationsChapter 9

Internal Communication And Organizational ChangeChapter 10

Corporate Identity Reputation And Responsible CommunicationChapter 11

Public Affairs And Specialized Pr PracticeChapter 12

Issues Risk And Crisis CommunicationChapter 13

Measurement Evaluation And Pr AnalyticsChapter 14

Pr Management Ai And The Future Of PracticeChapter 15