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TABLE OF CONTENTS16 sections

Introduction to International Business

01Introduction to International Business 02Foundations And Evolution Of International Business 03National Business Environments And Comparative Systems 04Culture Communication And International Management 05International Trade Theory And Government Policy 06Global Trade Architecture And Regional Integration 07Foreign Direct Investment And Multinational Enterprises 08Country Industry And Geopolitical Analysis 09Internationalization Strategy And Global Organization 10Foreign Market Selection And Entry Modes 11Global Marketing And Customer Strategy 12Global Operations Supply Chains And Innovation 13International Finance Accounting And Performance 14Global Talent Leadership And Labor Relations 15Ethics Sustainability And Global Governance 16Digital Globalization And The Future Of International Business

Chapter 10

Global Marketing And Customer Strategy

PREVIOUS SECTIONForeign Market Selection And Entry Modes UP NEXTGlobal Operations Supply Chains And Innovati...

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