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Integrated Marketing Communication

Bachelors Program in Brand Management

Explore Integrated Marketing Communication as part of Bachelors Program in Brand Management. Read the syllabus and available chapters online.

Academic programmeBachelors Program in Brand Management

LevelBachelor

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Integrated Marketing CommunicationSyllabus

Foundations And Evolution Of Integrated Marketing CommunicationChapter 1

Communication Theory And Audience ResponseChapter 2

Consumer Customer And Stakeholder InsightsChapter 3

Brand Strategy Positioning And Communication ObjectivesChapter 4

Imc Planning And Campaign ArchitectureChapter 5

Creative Strategy Messaging And Content DesignChapter 6

Advertising And Traditional MediaChapter 7

Public Relations Sponsorship Events And Earned MediaChapter 8

Sales Promotion Direct Marketing And Personal SellingChapter 9

Digital Social Mobile And Influencer CommunicationChapter 10

Media Strategy Omnichannel Integration And Customer ExperienceChapter 11

Budgeting Organization And Campaign ImplementationChapter 12

Measurement Analytics And Decision MakingChapter 13

Ethics Law Privacy And Communication GovernanceChapter 14

Ai Automation And The Future Of ImcChapter 15