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Digital Marketing & Social Media
Bachelors Program in Brand Management
Explore Digital Marketing & Social Media as part of Bachelors Program in Brand Management. Read the syllabus and available chapters online.
Academic programmeBachelors Program in Brand Management
LevelBachelor
Reading sections15
SourceLibrary syllabus and chapters
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01
Digital Marketing & Social MediaSyllabus
02Digital Marketing Foundations And EcosystemChapter 1
03Digital Consumer Behaviour And Customer JourneysChapter 2
04Digital Marketing Strategy And PlanningChapter 3
05Digital Brand Management And Online ExperienceChapter 4
06Content Marketing And Creative StrategyChapter 5
07Websites Mobile And Conversion OptimisationChapter 6
08Search Marketing Seo And Paid SearchChapter 7
09Social Media Platforms Communities And EngagementChapter 8
10Paid Social Display And Programmatic MediaChapter 9
11Influencer Creator And Social Commerce MarketingChapter 10
12Email Crm Automation And Customer LoyaltyChapter 11
13Digital Analytics Measurement And ExperimentationChapter 12
14Marketing Technology Data And Artificial IntelligenceChapter 13
15Ethics Governance And The Future Of Digital MarketingChapter 14