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TABLE OF CONTENTS16 sections

Brand Management & Integrated Marketing Communication

01Brand Management & Integrated Marketing Communication 02Foundations Of Brands And Marketing Communication 03Consumer Audience And Market Insight 04Brand Identity Purpose And Positioning 05Brand Equity And Brand Meaning 06Brand Architecture Portfolios And Growth 07Integrated Marketing Communication Planning 08Message Strategy Persuasion And Creative Development 09Communication Disciplines And Brand Touchpoints 10Media Strategy Planning And Buying 11Digital Social And Content Led Branding 12Brand Experience Relationships And Internal Branding 13Brand And Campaign Research Analytics And Evaluation 14Imc Execution Budgeting And Managerial Decision Making 15Ethics Law Reputation And Brand Governance 16Ai Digital Transformation And The Future Of Brand Management

Chapter 9

Media Strategy Planning And Buying

PREVIOUS SECTIONCommunication Disciplines And Brand Touchpoi... UP NEXTDigital Social And Content Led Branding

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