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Brand Management & Integrated Marketing Communication
Bachelors Program in Mass Media Management
Explore Brand Management & Integrated Marketing Communication as part of Bachelors Program in Mass Media Management. Read the syllabus and available chapters online.
Academic programmeBachelors Program in Mass Media Management
LevelBachelor
Reading sections16
SourceLibrary syllabus and chapters
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01
Brand Management & Integrated Marketing CommunicationSyllabus
02Foundations Of Brands And Marketing CommunicationChapter 1
03Consumer Audience And Market InsightChapter 2
04Brand Identity Purpose And PositioningChapter 3
05Brand Equity And Brand MeaningChapter 4
06Brand Architecture Portfolios And GrowthChapter 5
07Integrated Marketing Communication PlanningChapter 6
08Message Strategy Persuasion And Creative DevelopmentChapter 7
09Communication Disciplines And Brand TouchpointsChapter 8
10Media Strategy Planning And BuyingChapter 9
11Digital Social And Content Led BrandingChapter 10
12Brand Experience Relationships And Internal BrandingChapter 11
13Brand And Campaign Research Analytics And EvaluationChapter 12
14Imc Execution Budgeting And Managerial Decision MakingChapter 13
15Ethics Law Reputation And Brand GovernanceChapter 14
16Ai Digital Transformation And The Future Of Brand ManagementChapter 15
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