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Advertising & Promotion Fundamentals

Bachelors Program in Brand Management

Explore Advertising & Promotion Fundamentals as part of Bachelors Program in Brand Management. Read the syllabus and available chapters online.

Academic programmeBachelors Program in Brand Management

LevelBachelor

Reading sections15

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Advertising & Promotion FundamentalsSyllabus

Advertising Promotion And Brand Communication FoundationsChapter 1

Integrated Marketing Communications And Brand StrategyChapter 2

Audiences Consumer Behaviour And PersuasionChapter 3

Communication Research And Audience InsightChapter 4

Advertising Objectives Planning And BudgetingChapter 5

Creative Strategy And Message DevelopmentChapter 6

Advertising Execution And Content ProductionChapter 7

Traditional Media Planning And BuyingChapter 8

Digital Social And Mobile AdvertisingChapter 9

Sales Promotion Direct Marketing And Brand ActivationChapter 10

Campaign Integration Agencies And ImplementationChapter 11

Advertising Measurement Analytics And Decision MakingChapter 12

Ethics Law And Communication GovernanceChapter 13

Advertising Technology Ai And Future DevelopmentsChapter 14