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TABLE OF CONTENTS16 sections

Strategic management

01Strategic management 02Foundations Of Strategic Management In Hospitality 03Strategic Purpose Vision And Business Models 04External Environment And Hospitality Industry Analysis 05Internal Resources Capabilities And Value Creation 06Competitive Strategy And Strategic Positioning 07Corporate Portfolio And Growth Strategy 08Hospitality Ownership And Expansion Models 09Strategy Formulation And Evidence Based Decision Making 10Functional Strategy Alignment In Hotels 11Strategy Implementation Leadership And Change 12Strategic Performance Risk And Control 13Digital Transformation Data And Artificial Intelligence 14Governance Ethics And Sustainable Hospitality Strategy 15Resilience Strategic Foresight And Future Hospitality 16Integrated Hospitality Strategy Capstone

Chapter 12

Digital Transformation Data And Artificial Intelligence

PREVIOUS SECTIONStrategic Performance Risk And Control UP NEXTGovernance Ethics And Sustainable Hospitalit...

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