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Social Media & Influencer Strategy

Graduate Program in Marketing Management

Explore Social Media & Influencer Strategy as part of Graduate Program in Marketing Management. Read the syllabus and available chapters online.

Academic programmeGraduate Program in Marketing Management

LevelGraduate

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Social Media & Influencer StrategySyllabus

Foundations Of Social Media And Influencer MarketingChapter 1

Consumer Behavior Social Influence And Network TheoryChapter 2

Platform Ecosystems And Algorithmic DistributionChapter 3

Audience Intelligence Segmentation And Social ListeningChapter 4

Social Media Strategy And Integrated Marketing PlanningChapter 5

Content Strategy Storytelling And Creative SystemsChapter 6

Community Management And Digital Customer ExperienceChapter 7

Influencer And Creator StrategyChapter 8

Influencer Campaign Design Contracting And OperationsChapter 9

Paid Social Media Social Commerce And ConversionChapter 10

Measurement Analytics And Managerial Decision MakingChapter 11

Data Technology Automation And Artificial IntelligenceChapter 12

Ethics Law Governance And Platform RiskChapter 13

Reputation Issues And Crisis ManagementChapter 14

Leadership Digital Transformation And The Future Of Social InfluenceChapter 15