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TABLE OF CONTENTS16 sections

Social Media & Content Management

01Social Media & Content Management 02Foundations Of Social Media And Content Management 03Platforms Algorithms And Digital Audiences 04Social Media Strategy And Objective Setting 05Content Strategy And Editorial Planning 06Storytelling Creative Design And Brand Communication 07Content Production Publishing And Optimization 08Community Management And Social Engagement 09Paid Social Media Influencers And Social Commerce 10Content Technologies And Operational Governance 11Social Listening Analytics And Research 12Performance Experimentation And Managerial Decision Making 13Law Ethics Privacy And Platform Responsibility 14Reputation Risk And Crisis Communication 15Artificial Intelligence Automation And Digital Transformation 16Emerging Trends And Integrated Social Media Plan

Chapter 11

Performance Experimentation And Managerial Decision Making

PREVIOUS SECTIONSocial Listening Analytics And Research UP NEXTLaw Ethics Privacy And Platform Responsibili...

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